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City of Surrey & BC Lions

Digital Awareness Campaign
& Influencer Management


The Situation

With a large population, the City of Surrey had to get creative about ways to ask residents to clear snow. They asked Good Digital to help bring awareness to the public about this issue.

The Process

A discovery process revealed that audience interests in Surrey include football, so Good Digital partnered with the BC Lions Marketing Team around a fun campaign concept. The objective was to collaborate with Surrey-based players with a large online audience to create a campaign based around the theme of preparing for the season.


The Results

The campaign was a roaring success, garnering media attention from CTV and Global, among others, and winning three Communicator Awards in 2019. The Good Digital team enjoyed working on this campaign and had fun with the creative approach we used to achieve a vital communication goal. 

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