top of page

Pedal Sport: Evolution of the Brand

Decades in Business in the Fraser Valley

Pedal Sport isn't just a cycling store in Chilliwack; through branding, it has become a community hub for those who live and breathe biking. 

The store opened in 1992 with one original owner. In the following years, Dave and Melissa assumed ownership. Pedal Sport evolved from a humble road and tandem bike shop into a gathering place for the cycling community. With branding efforts, Dave and Melissa expect to grow this community even larger.

Pedal Sport is a place for cyclists of all experience levels, from seasoned enthusiasts to families embarking on their first cycling adventure. The first store was a bit cramped, so Dave and Melissa opened the doors to their spacious and new store in early 2024 with a refreshed logo and brand by Good Digital.

Cycling and Connection

The vision for Pedal Sport is simple yet profound: to create a space where all cyclists feel welcome and supported, whether they need parts, maintenance, or a place to chat about their latest ride. Pedal Sport is where friendships are forged, stories are shared, and people bond over cycling.

We love the idea of connecting around shared interests and creating a community space welcoming of all skill levels. When it came to branding, we knew we needed to come up with something inclusive, accessible, and awesome.

Crafting the Brand

To achieve Pedal Sport's vision, our team worked to create a brand that pays homage to Pedal Sport's origin story but with a fresh design made to attract potential customers. Through several iterations, we developed a fun yet professional, cohesive brand that resonates with longtime customers and newcomers alike.

We also crafted a new logo that captures the essence of motion and adventure. A single-line drawing of a cyclist in full stride visually represents the connection between rider and bike—and, more broadly, a connection to the biking community.

But our work didn't stop there. We developed a comprehensive branding guide outlining everything from typefaces to colour palettes, logo use, and everything in between, ensuring that every aspect of Pedal Sport's identity is consistent and compelling. 

A Commitment to Community

We thoroughly enjoyed our work with Pedal Sport, not just because we enjoy biking. Pedal Sport is a long-standing local company that's focused on more than the bottom line; they're building an inclusive community.

Helping Dave and Melissa tell their story through their brand was a real pleasure for our team. We can't wait to see what the future holds for this amazing company.


bottom of page