BRANDING, PHOTOGRAPHY, GRAPHIC DESIGN
WRLDCTY
The Situation
WRLDCTY wanted to establish its brand among urbanists, peacemakers, and city enthusiasts worldwide and drive attendance at its October 2021 global forum event.
The Process
To help WLRDCITY achieve their goals, the Good Digital team used several strategies, including content creation (blog articles, social media posts, videos, and interviews), ad campaigns (social media ads, display ads, and search engine marketing), audience engagement (social media), and community building (online groups, forums, and email newsletters). These initiatives worked together, each multiplying the effectiveness of the others. The idea was to make the whole more significant than the sum of its parts.
The Results
We reached millions of people globally as a result of the ad campaigns. This attention promoted the event and increased the target audience's interest. The October 2021 event had over 2,000 attendees (in-person and virtual), providing proof that the marketing campaigns drove event registrations.
