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Gitga’at Dev Co

Social Media Strategy
& Management


The Situation

The Gitga'at First Nation, near Prince Rupert, BC, wanted help sharing success stories and opportunities with two distinct audiences—potential joint venture business partners and Gitga'at members. Their economic development arm, Gitga'at Development Corporation (GDC), serves to generate wealth, prosperity, and business opportunities for the Nation, individual members, and their families. 

The Process

The Good Digital team developed a content strategy to tailor social media communications for each audience, informing them of current and future economic development opportunities, joint venture projects, educational blog posts, informative resources, and telling the stories of community members. 

The Results

Over time, content development, creation, and publishing efforts done consistently and meaningfully have led to a tripling of engagement and a doubling of channel growth.

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